Feasibility & Market Validation
Market Viability

Most ventures do not fail on the idea. They fail on demand that was assumed and never checked. We test the assumption that matters most, whether enough people will actually pay for this, against real market size, unit economics, and the operational cost of delivering it. You get a clear answer: build it, change it, or walk away before the capital is committed. A red light early is far cheaper than a write-off later.